Build-A-Bear Workshop and store front design is a U.S. Registered Servicemark of Build-A-Bear Workshop, Inc. Our Company Our Mission At Build-A-Bear Workshop, our mission is to bring the Teddy Bear to life. An American icon, the Teddy Bear brings to mind warm thoughts about our childhood, about friendship, about trust and comfort, and also about love. Build-A-Bear Workshop embodies those thoughts in how we run our business everyday. Our Founder With a track record that combines keen intuition and business savvy, Maxine Clark has distinguished herself in the retailing industry. More... Our Mascot Bearemy, our huggable mascot, was born on August 21st, 1998 in St. Louis, Missouri. When he came to us we knew he was a beary special friend, so how would we find the pawfect name?